Assess, utilize and enhance your most important asset - The Human Asset

Martin Allen, a seasoned Defense software engineering professional pointed out in his recent article published in the Crosstalk  magazine the importance of recognizing the most important assets for any software design and development organization. He is asking the organization to adhere to his following 7 rules for successful outcome of any project (Please read the complete article here):

Rule 1: The main causal factors of project success, mediocrity, or failure should be recognized as human and
organizational, not technological.
Rule 2: Professionalism and software engineering competence should be assessed objectively and encouraged proactively by senior management.
Rule 3: The number and seniority of software professionals employed within an organization should be commensurate with the magnitude and criticality of the required software systems.
Rule 4: Organizations should provide an environment conducive to the intellectual task.
Rule 5: Management should recognize its primary functions are to attract, motivate, facilitate, and retain talent.
Teams should be given an identity, a vision, and quality goals.
Rule 6: Teams should be organized with respect to member strengths and competencies.
Rule 7: Dependable sources of knowledge should be provided in the form of textbooks and training materials.

There are many excellent tips given by Martin here in this article. Each rule can again be broken down into pieces which can serve as guiding principles for the teams involved in the project. My favorite: Team should be given an identity, a vision and quality goals. Whats your thought about these rules?