There are many businesses that operate on the principle of Cost Volume Profit (CVP) analysis and Social web is taking that concept to a new level. The true power of volume buying or "Group" buying is being realized by web based marketeer such as Groupon.com and you can see consumer is winning here. Take an example of today's Deal at groupon - Tony Hsieh's new book Delivering Happiness: A Path to Profits, Passion, and Purpose for $10 if it reaches a certain amount of buyers. So, if the deal looks attractive to you, you tend to advertise yourself(referred as crowd sourcing) using your social network like Facebook and Twitter to convince more and more people to come and buy that product so that deal remains valid. Groupon is not the only one doing this, a bunch of websites are using the concept of crowd buying. Here are some notable ones:
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